ABOUT SIMUPRO

We don’t teach leadership.
We build leadership reflexes.

SimuPro is a simulation-powered leadership training experience designed to close the gap between knowing what to do — and doing it under pressure.

Designed in Vienna • Delivered across DACH & beyond • Trainer-led (no “software login” trainings)
OUR ORIGIN

Born from a simple frustration.

Most leadership trainings create inspiration — but not behavior change. People leave the room motivated, then real work happens… and old patterns win.

SimuPro was built to solve this exact problem: train leaders the way athletes train — with repetition, feedback, and real pressure — inside a safe environment.

THE WHY

“When decision-making becomes emotional, learning becomes durable.”

MILESTONES
2021
Research
Master’s research explored the Knowing–Doing Gap
Why simulation improves decision quality under pressure — beyond “knowing” into “doing”.
2022
Build
SimuPro became a trainer-led simulator
Real leadership scenarios, realistic constraints, and facilitation designed for behavior change.
2023+
Field
Deployed across industries & seniority levels
Delivered in real programs with measurable transfer — leaders practicing under pressure, safely.
Built to stay readable on mobile — and feel premium on desktop.
WHAT WE STAND FOR

Values that shape the experience.

We obsess over transfer — not applause. Everything we design is built around one question: Will this change behavior back at work?

01 Transfer
Behavior over theory

We use theory when it’s useful — but we train decisions, not definitions.

02 Pressure
Realistic constraints

Limited time, competing priorities, emotions — like real leadership.

03 Safety
Safe to fail, built to learn

Mistakes become data. Leaders experiment without real-world consequences.

MISSION & VISION

Why we exist — and where we’re going.

SimuPro is built to make leadership measurable, repeatable, and durable — especially when pressure is high.

Mission

Turn leadership training into real behavioral change by embedding learning into decisions — not slides.

Vision

A world where leaders train like athletes: simulation + feedback + repetition — until great decisions become reflex.

HOW WE WORK

A training architecture that sticks.

SimuPro combines immersive simulation with expert facilitation — so learning happens in the moment of decision-making, then gets reinforced through reflection and feedback.

01
SIMULATE
Leaders step into role

Participants manage a fictional team with real personalities, motivation, and consequences.

02
COACH
Trainers diagnose patterns

We observe decisions, emotions, and communication — and coach what happens under pressure.

03
CONNECT
Theory at the right moment

Concepts appear when they’re relevant, so they attach to lived experience.

04
REPEAT
Repetition builds reflex

Multiple rounds create retention — leaders leave with muscle memory, not notes.

OUR CUSTOMERS

Trusted by leaders across industries.

From senior managers to high-pressure operational teams — SimuPro is delivered where decisions matter.

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Logos shown with permission or anonymized depending on agreement.

THE PEOPLE

Trainer-led by design.

SimuPro is not “software you buy and hope people use.” It’s a trainer-led learning experience. The simulator is the stage — the facilitation is the impact.

Alexander Edelmann

Co-Founder • Facilitator • Research-driven design

  • Designs the simulation flow and learning architecture
  • Focus: transfer, behavior change, modern facilitation
  • Bridges academic insights with field delivery
Simulation Design L&D Strategy Facilitation

Rüdiger

Senior Trainer • 30+ years leadership training

  • Leads deep diagnostics and high-impact coaching
  • Turns moments of tension into learning breakthroughs
  • Specializes in leadership under pressure
Coaching Leadership Patterns Behavioral Feedback
READY TO EXPERIENCE IT?

Let’s build leadership that holds under pressure.

If you want a leadership program that creates real behavior change — not just a good day in a seminar room — we’d love to show you SimuPro in action.

Trainer-led simulation (no “logins”)
Built for senior & high-pressure roles
Immediate feedback + durable reflexes